We created a 20-page glossy mini-magazine style brochure to drive new customer acquisition, showcasing eight stunning cruise itineraries and suppliers, each written with “from” prices and QR codes, unique phone numbers and unique urls to drive and capture enquiries. The design followed the new brand, so this brochure became a visual proof-point of the rebrand.

Browse the Cruise Relaunch Brochure

To make sure the relaunch landed, we used blended distribution across 3 channels – as a premium insert with The Sunday Times, posted to the homes of their target audience via a residential direct mail campaign and through 100,000 emails sent twice to the target audience through our partner’s opted-in list of 17 million. email addresses.