Turks & Caicos
We were instructed by the client to produce a beautiful inspiration piece to capitalise on the January sales peak. We distributed 50,000 copies to the travel-engaged affluent audience of the Sunday Times in London.
Costs were shared between stakeholders making the campaign affordable for all parties. The tour operator’s call to action was placed prominently on the outside back cover with a unique phone number to capture and track enquiries.
Turks & Caicos Campaign
The Key Stats
12 Page
Glossy mini-magazine
50,000
Copies distributed with The Sunday Times